Kellogg's Trésor Choco Roulette — turning a brief into a win

Context & challenge

For the launch of Trésor Choco Roulette — a mix of four flavours in a single box — Kellogg's needed to convey an unusual product concept in a few seconds: the roulette, the chance element, the variety. The project came through a competitive pitch against several agencies.

Challenge identified

• Visually translate a game mechanic in a very short time.
• Stand out at the pitch stage, against other competitors.
• Deliver on the promise made during the pitch, once the project was awarded.

Approach & executive role

IKI Productions was involved from the pitch stage :

• built a complete pitch proposal — brief restated, creative intention, production note, schedule and budget estimate;
• selected and mobilised the 3D team suited to the project;
• supervised production through to delivery of the masters;
• managed broadcast deadlines, constrained by the product launch date.

Solution delivered

• A television spot produced entirely in CGI.
• A staging of the roulette mechanism that made the product concept instantly clear.
• A 3D packshot true to the launch packaging.