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Virtual, augmented, immersive reality : content built for every platform

Augmented-reality film on a phone, interactive holographic kiosk, disposable point-of-sale hologram — we produce XR content for very different platforms, each with its own technical constraints.

Content built for every technical constraint

XR covers very different technical realities.

Virtual reality, augmented reality, immersive or interactive experience : behind these words sit very different distribution platforms, hosting constraints and fidelity requirements from one project to the next.

This is exactly the ground we know : the ability to produce faithful content regardless of the technological constraint or distribution platform — an augmented-reality film played from a phone, an interactive holographic kiosk, or a disposable hologram deployed across several thousand units.

An augmented-reality experience, extended online

Dior augmented-reality experience: silk scarves floating above the clouds, inside an openwork architecture.

Dior Couture

For Dior, we produced an augmented-reality film, played on a phone from a fixed point in store. Powered by Overlap Factory's proprietary technology, the experience staged the House's silk scarves within an artistic digital universe, letting visitors discover the collection's different patterns and colourways.

Designed to live both in store and online, the experience was deployed across several platforms : website, newsletter, social media.

Wall display of Dior scarves in the augmented-reality experience, various patterns framed.

Close-up detail of framed Dior scarves, various colourful patterns, within the augmented-reality experience.

Advertiser: Dior Couture
Agency: Overlap Factory
Studio: Orbis
IKI Productions' role: Executive content production

An interactive holographic kiosk, connected to a bespoke app

Prada holographic kiosk in store, handbag displayed as a hologram above the base unit.

Prada — Le Bon Marché, 2020

During the Geek mais Chic event at Le Bon Marché, Prada wanted to present the twenty-three variations of its "Sidonie" bag in an unprecedented way. We produced the content for interactive holographic kiosks, connected to an app developed exclusively for Prada on a touchscreen tablet, letting customers configure the bag's colours and materials with a 3D representation including every variant.

Prada touchscreen app allowing customers to configure the colours and materials of the Sidonie bag in 360-degree 3D.

Close-up of the holographic Prada Sidonie bag, beneath the House's signage in the window display.

Advertiser: Prada
Agency: Le Bon Marché
Studio: Orbis
IKI Productions' role: Executive content production

A disposable hologram, built for large-scale deployment

Anthem game case for PlayStation 4, alongside the cardboard goodie containing the disposable holographic pyramid.

Anthem — Electronic Arts, 2019

For the launch of Anthem on PlayStation 4, produced by Electronic Arts, the brief called for an in-store goodie given with every purchase : a disposable holographic pyramid for phone or tablet, activated by scanning a QR code on its packaging, letting players discover the game's characters while waiting to get home and play.

The challenge was to produce content that met the standards of a AAA game backed by a multi-million-euro budget, while ensuring a stable rollout across nearly eleven thousand units.

Anthem game character in combat armour, 3D render shown within the holographic experience.

A second Anthem character in heavy armour, 3D render shown within the holographic experience.

Advertiser: Electronic Arts
Studio: Orbis
IKI Productions' role: Executive content production

An XR project to imagine?

Virtual, augmented, interactive reality : let's talk about your platform.

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