Cointreau — the evolution of an icon in CGI

Context & challenge

Cointreau wanted a film telling the story of its bottle's evolution, from the original to today's design. A heritage exercise that meant bringing objects separated by more than a century together on screen, at the same level of finish.

Challenge identified

• Faithfully reproduce bottles that in some cases exist only in archives.
• Work without 3D scanning the bottles.
• Render the glass, the amber of the liquid and the grain of the labels with documentary accuracy.

Approach & executive role

IKI Productions led the entire production :

• meticulous study of each bottle and label from available references;
• full 3D reconstruction of the bottles, without scanning;
• supervision of the render — glass, liquid, gilding, print textures;
• coordination of technical teams through to delivery.

Solution delivered

• A web film produced entirely in CGI.
• A series of modelled bottles covering the brand's history.
• A unified treatment of light and material across every era.