Youv Dee — building a narrative universe around an artist

Context & challenge

An artist releasing their debut album isn't just selling tracks: they're building a world. Youv Dee needed to exist visually across a wide range of formats — artwork, videos, billboards, social media, radio — without that spread diluting his identity.

Challenge identified

• Maintain visual consistency across two years and three successive releases.
• Serve formats with radically different constraints.
• Evolve the universe from one release to the next without abandoning it.

Approach & executive role

IKI Productions supported the artist and his label throughout the period :

• building and maintaining a single art direction across all three releases;
• coordinating creative and technical teams from one format to the next;
• budget arbitration in a sector with tight allowances;
• supervising production through to final delivery.

Solution delivered

• Artwork for all three releases, down to the vinyl packaging.
• Seven animated 2D vizualizers, one per EP track.
• Music videos for online release.
• Billboard visuals.
• Augmented reality content.
• On-air dressing for radio broadcast.