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Luxury & holographic projection

Cartier Mirage — a 2'30 hologram for an event in Dubai

ClientCartier
Year2019
RoleExecutive production
Timeline1.5 months
The project

Context & challenge

For a prestigious event in Dubai, Cartier wanted to offer guests an entirely new immersive experience, blending technological innovation with creative power.

Challenge identified

  • Deliver artistic content true to the Cartier universe.
  • Adapt the creative work to the technical specifics of holographic projection.
  • Guarantee execution quality within a tight timeline.
Shot from the Cartier Mirage film: the panther crosses the dunes, Dubai's skyline drawn in lines of light on the horizon under a crescent moon.
Our involvement

Approach & executive role

As executive partner, IKI Productions :

  • negotiated and defined the creative content with stakeholders;
  • brought in a director with expertise in animal animation;
  • secured the production schedule and supervised delivery.

Solution delivered

  • A 2'30 film designed for holographic projection.
  • An original panther true to Cartier's DNA.
  • A social media teaser.
  • Full on-site supervision in Dubai.

Results

Content approved within two weeks, production wrapped in 1.5 months.

With IKI Productions' support, the agency was able to secure the production and deliver a spectacular holographic display for Cartier. On-site supervision ensured an experience perfectly aligned with the House's standards.

On the night of the event
The Cartier signature drawn in the Dubai sky by a swarm of illuminated drones, above the event site.
The Cartier Mirage event stage: illuminated signage on a mirrored wall and a screen playing the film.
The central circular bar at the Cartier Mirage evening, under light beams and the project's signature.
Guests gathered in the desert in front of the Cartier Mirage film projection on a giant screen.
Social media teaser

A short version of the film was produced for social media.

Official teaser

Project credits

Advertiser
Cartier
Agency
Auditoire Luxury Makers
Holographic production
Orbis
Studio
Cube Créative
IKI Productions' role
Executive producer

A similar display to produce?

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The works, images and videos shown are the property of their respective rights holders. IKI Productions acts solely as executive producer or production coordinator and claims no rights over the content displayed.