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Cartier Mirage A fusion of luxury and innovation






Context & Challenges

As part of a prestigious event in Dubai, Cartier wanted to offer its guests a unique immersive experience combining technological innovation and creative power.

Challenge identified

  • Integrate artistic content consistent with the Cartier universe.
  • Adapt the creation to the technical specifications of holographic projection.
  • Ensure high-quality execution within a tight deadline.

Approach & Executive role

IKI Productions:

  • Negotiated and defined the creative content with stakeholders.
  • Brought in a director with expertise in animal animation.
  • Secured the production schedule and supervised the production.

Solution deployed

  • 2’30 film designed for holographic projection.
  • Creation of an original panther faithful to Cartier’s DNA.
  • Social media teaser.
  • Full on-site supervision in Dubai.

Results

With the support of IKIProductions, the agency was able to secure production and deliver a spectacular holographic display for Cartier. Rapid content approval, optimised production in just 1.5 months, and on-site supervision ensured an experience that was perfectly aligned with the brand's image.